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Education

BA - Digital Arts - Art

Minors: Creative Writing, Minors: Art History

Stetson University - May 2008

Experience

Senior Digital Analyst, Adswerve

Seattle, WA, Sep 2020 - Current

Implement and manage Google Analytics and Google Tag Manager for multiple clients, maintaining relationships and acting as their strategist and liaison throughout each project
Train stakeholders of varying technical skill in analytics and tag management tools
Identify areas of opportunity in client implementations and propose strategic solutions
Research and advise on integrations with marketing and business products
Investigate data discrepancies and anomalies across platforms
Perform quality assurance reviews of client deliverables and implementations
Mentor junior Digital Analysts
Document knowledge on internal wiki

Digital Analyst, Adswerve/Analytics Pros

Seattle, WA, May 2018 - Sep 2020

Implement and manage Google Analytics and Google Tag Manager for multiple clients, maintaining relationships and acting as their strategist and liaison throughout each project
Train stakeholders of varying technical skill in analytics and tag management tools
Identify areas of opportunity in client implementations and propose strategic solutions
Research and advise on integrations with marketing and business products
Investigate data discrepancies and anomalies across platforms
Perform quality assurance reviews of client deliverables and implementations

Worldspinner Heraldry, Worldspinner

Seattle, WA, May 2017 - July 2017

Create 45 illustrations for generative heraldry

Strategic Web Manager and Developer, Bastyr University

Kenmore, WA, Jan 2016 - May 2016

Work with university departments to determine project needs while managing expectations and communicating team capabilities
Determine priority levels of internal and external facing projects
Manage and update university and clinic websites
Design university homepage refresh
Design and code university health content website
Audit websites for accessibility and propose and implement changes
Assist prospective and current students with website issues

Web Information Specialist, University of Washington

Seattle, WA, May 2016 - May 2018

Work with departments, college, and developers to build and maintain websites
Create, manage, edit, and maintain website content for multiple sites
Communicate with and interview users and content stakeholders to ensure website accuracy and usability
Design user interface layouts
Work with Convio and Marketo to manage a variety of newsletters
Manage College of Engineering's social media presence and advise departments and labs on best practices
Train users on Drupal, Convio, and Trumba
Ensure compliance with accessibility standards

Outlander Promotional Artwork, Outlander Brewing

Seattle, WA, Jan 2016 - Feb 2016

Draw and design promotional artwork for Holy Basil, Cascade Warrior, and Rocksteady

Goat N' Roses Design, Outlander Brewing

Seattle, WA, Jan 2015 - Jan 2015

Design label for Goats N' Roses beer.

Web Developer II, Bastyr University

Kenmore, WA, Jun 2014 - Jan 2016

Manage and update university and clinic websites
Design university homepage refresh
Launch new Seattle clinic website design in Drupal
Design and code university health content website
Audit websites for accessibility and propose and implement changes
Maintain internal tools built in DotNetNuke and CAMS
Assist prospective and current students with website issues

Web and Graphics Administrator/Coordinator, The Garden City Group

Seattle, WA, Nov 2011 - Jun 2014

Manage and update 300+ regularly updated websites and maintain central file organization
Propose and implement designs and SEO procedures for legal case websites
Layout static and dynamic legal documents
Design timelines, flowcharts, and other business documents for presentations
Lead graphics team in redesign and maintenance of intranet
Design look and feel of internal learning management system
Design marketing materials for external advertising of new projects
Train new hires
Setup department wiki for training and retention of knowledge

Retail and Internet Sales Associate, Vecorder Technologies Inc

Manassass, VA, Feb 2011 - Jun 2011

Implemented PDG Soft Shopping cart system and designed for four web based stores
Proposed, designed, and began development of social media website
Researched, troubleshot, and implemented social media plan
Researched, troubleshot, and implemented Ekahau RFID tracking system
Started, organized, inventoried, priced and stocked retail storefront
Managed Google Analytics and Adsense
Built body worn and fixed location camera training systems
Edited short airsoft videos
Reviewed and interviewed applicants for web developer/retail position
Created and oversaw training program for new hires in web developer/retail position
Hung front facade sign with the use of scissor lift

Intern, Kid Pan Alley

Charlottesville, VA, Feb 2010 - May 2011

Designed printed and digital materials for advertising and archiving non-profit music programs
Advised on and implemented brand consistent social media plan on Facebook and Twitter
Advised on creation of new website
Suggested and implemented changes to existing site
Wrote and distributed press releases
Edited photos and video
Set up and maintained SalesForce database
Sold tickets and merchandise for concerts
Photographed concerts

Volunteer Video Editor, Jefferson Area Board of Aging

Charlottesville, VA, Mar 2010 - May 2010

Shot and edited "Building Bridges. Joining Generations." video for the 2010 FYI: Film Your Issue competition.

Copywriter, Indigo Night Graphics

Charlottesville, VA, Oct 2008 - Dec 2010

Wrote short copy describing the sky to narrate celestial events for a client selected date and place
Designed, printed, prepared, packed, and shipped 15 – 30 prints per day
Proposed and designed postcards to include with prints and increase brand awareness
Set up social media presence

Senior Thesis Catalog Designer, Stetson University

DeLand, FL, Feb 2008 - Mar 2008

Designed catalog with a team of designers and the input of all participating artists
Found and networked with printer

Touchstone Literary Magazine Editor, Stetson University

DeLand, FL, Aug 2007 - Jun 2008

Edited and designed magazine
Chose winning pieces
Chose and managed selection committee
Marketed magazine, submission deadlines, ancillary events, and promotion of release
Designed and maintained website
Worked with Publications Board to maintain integrity of university publications

Digital Arts Intern, Stetson University

DeLand, FL, Aug 2005 - Jun 2008

Shot and edited video for podcasts for various departments at Stetson
Determined podcast interview questions
Designed marketing materials for Digital Arts department

Skills

Analytics/Tag Management: Google Analytics, Google Data Studio, Google Tag Manager, Segment, Adobe Analytics, Adobe Launch

Code: ASP.NET, CSS, Drupal, HTML, Javascript, jQuery, PHP, WordPress

Office Software: Crystal Reports, Microsoft Excel, Microsoft Powerpoint, Microsoft Visio, Microsoft Word, OpenOffice, Prezi

Visual Software: Adobe Dreamweaver, Adobe Fireworks, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Corel Painter, Final Cut Pro, Quark