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Education

BA - Digital Arts - Art
Minors: Creative Writing, Minors: Art History
Stetson University - May 2008

Experience

Senior Digital Analyst, Adswerve
Seattle, WA, Sep 2020 - Current
  • Implement and manage Google Analytics and Google Tag Manager for multiple clients, maintaining relationships and acting as their strategist and liaison throughout each project
  • Train stakeholders of varying technical skill in analytics and tag management tools
  • Identify areas of opportunity in client implementations and propose strategic solutions
  • Research and advise on integrations with marketing and business products
  • Investigate data discrepancies and anomalies across platforms
  • Perform quality assurance reviews of client deliverables and implementations
  • Mentor junior Digital Analysts
  • Document knowledge on internal wiki
Digital Analyst, Adswerve/Analytics Pros
Seattle, WA, May 2018 - Sep 2020
  • Implement and manage Google Analytics and Google Tag Manager for multiple clients, maintaining relationships and acting as their strategist and liaison throughout each project
  • Train stakeholders of varying technical skill in analytics and tag management tools
  • Identify areas of opportunity in client implementations and propose strategic solutions
  • Research and advise on integrations with marketing and business products
  • Investigate data discrepancies and anomalies across platforms
  • Perform quality assurance reviews of client deliverables and implementations
Worldspinner Heraldry, Worldspinner
Seattle, WA, May 2017 - July 2017
  • Create 45 illustrations for generative heraldry
Web Information Specialist, University of Washington
Seattle, WA, May 2016 - May 2018
  • Work with departments, college, and developers to build and maintain websites
  • Create, manage, edit, and maintain website content for multiple sites
  • Communicate with and interview users and content stakeholders to ensure website accuracy and usability
  • Design user interface layouts
  • Work with Convio and Marketo to manage a variety of newsletters
  • Manage College of Engineering's social media presence and advise departments and labs on best practices
  • Train users on Drupal, Convio, and Trumba
  • Ensure compliance with accessibility standards
Strategic Web Manager and Developer, Bastyr University
Kenmore, WA, Jan 2016 - May 2016
  • Work with university departments to determine project needs while managing expectations and communicating team capabilities
  • Determine priority levels of internal and external facing projects
  • Manage and update university and clinic websites
  • Design university homepage refresh
  • Design and code university health content website
  • Audit websites for accessibility and propose and implement changes
  • Assist prospective and current students with website issues
Outlander Promotional Artwork, Outlander Brewing
Seattle, WA, Jan 2016 - Feb 2016
  • Draw and design promotional artwork for Holy Basil, Cascade Warrior, and Rocksteady
Goat N' Roses Design, Outlander Brewing
Seattle, WA, Jan 2015 - Jan 2015
  • Design label for Goats N' Roses beer.
Web Developer II, Bastyr University
Kenmore, WA, Jun 2014 - Jan 2016
  • Manage and update university and clinic websites
  • Design university homepage refresh
  • Launch new Seattle clinic website design in Drupal
  • Design and code university health content website
  • Audit websites for accessibility and propose and implement changes
  • Maintain internal tools built in DotNetNuke and CAMS
  • Assist prospective and current students with website issues
Web and Graphics Administrator/Coordinator, The Garden City Group
Seattle, WA, Nov 2011 - Jun 2014
  • Manage and update 300+ regularly updated websites and maintain central file organization
  • Propose and implement designs and SEO procedures for legal case websites
  • Layout static and dynamic legal documents
  • Design timelines, flowcharts, and other business documents for presentations
  • Lead graphics team in redesign and maintenance of intranet
  • Design look and feel of internal learning management system
  • Design marketing materials for external advertising of new projects
  • Train new hires
  • Setup department wiki for training and retention of knowledge
Retail and Internet Sales Associate, Vecorder Technologies Inc
Manassass, VA, Feb 2011 - Jun 2011
  • Implemented PDG Soft Shopping cart system and designed for four web based stores
  • Proposed, designed, and began development of social media website
  • Researched, troubleshot, and implemented social media plan
  • Researched, troubleshot, and implemented Ekahau RFID tracking system
  • Started, organized, inventoried, priced and stocked retail storefront
  • Managed Google Analytics and Adsense
  • Built body worn and fixed location camera training systems
  • Edited short airsoft videos
  • Reviewed and interviewed applicants for web developer/retail position
  • Created and oversaw training program for new hires in web developer/retail position
  • Hung front facade sign with the use of scissor lift
Intern, Kid Pan Alley
Charlottesville, VA, Feb 2010 - May 2011
  • Designed printed and digital materials for advertising and archiving non-profit music programs
  • Advised on and implemented brand consistent social media plan on Facebook and Twitter
  • Advised on creation of new website
  • Suggested and implemented changes to existing site
  • Wrote and distributed press releases
  • Edited photos and video
  • Set up and maintained SalesForce database
  • Sold tickets and merchandise for concerts
  • Photographed concerts
Volunteer Video Editor, Jefferson Area Board of Aging
Charlottesville, VA, Mar 2010 - May 2010
  • Shot and edited "Building Bridges. Joining Generations." video for the 2010 FYI: Film Your Issue competition.
Copywriter, Indigo Night Graphics
Charlottesville, VA, Oct 2008 - Dec 2010
  • Wrote short copy describing the sky to narrate celestial events for a client selected date and place
  • Designed, printed, prepared, packed, and shipped 15 – 30 prints per day
  • Proposed and designed postcards to include with prints and increase brand awareness
  • Set up social media presence
Senior Thesis Catalog Designer, Stetson University
DeLand, FL, Feb 2008 - Mar 2008
  • Designed catalog with a team of designers and the input of all participating artists
  • Found and networked with printer
Touchstone Literary Magazine Editor, Stetson University
DeLand, FL, Aug 2007 - Jun 2008
  • Edited and designed magazine
  • Chose winning pieces
  • Chose and managed selection committee
  • Marketed magazine, submission deadlines, ancillary events, and promotion of release
  • Designed and maintained website
  • Worked with Publications Board to maintain integrity of university publications
Digital Arts Intern, Stetson University
DeLand, FL, Aug 2005 - Jun 2008
  • Shot and edited video for podcasts for various departments at Stetson
  • Determined podcast interview questions
  • Designed marketing materials for Digital Arts department

Skills

Analytics/Tag Management: Google Analytics, Google Data Studio, Google Tag Manager, Segment, Adobe Analytics, Adobe Launch
Code: ASP.NET, CSS, Drupal, HTML, Javascript, jQuery, PHP, WordPress
Office Software: Crystal Reports, Microsoft Excel, Microsoft Powerpoint, Microsoft Visio, Microsoft Word, OpenOffice, Prezi
Visual Software: Adobe Dreamweaver, Adobe Fireworks, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Corel Painter, Final Cut Pro, Quark
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